About Us

Welcome to BASE – where elevated style meets expert skincare. Discover fashion-forward pieces and results-driven treatments, all in a beautifully curated space designed for effortless luxury and everyday indulgence.

Purple armchair and plant in a room with pinkish-purple lighting

The new standard in Skincare and Style

Meet the Founders

Stefani and Eldar didn’t just want to create another spa – they wanted to reimagine the way consumers experience beauty and style. Their vision came to life over lunch (because the best ideas always do). The result? Atlanta’s go-to destination where fashion meets skincare. 

With a background in medical aesthetics at industry leaders like Allergan, HydraFacial, and Geneo, Stefani developed a love and passion skin health and wellness. And Eldar’s instinct for fashion is just as sharp – she has a gift for finding pieces that feel elevated, wearable, and anything but ordinary.

Together, they believe great skin and great style are the ultimate power pair. Their chic, open-concept studio invites you to glow, shop, and treat yourself to a little luxury.

BASE is their love letter to those doing it all – and making it look good.

Explore Our Services

BASE Promise

Commitment to Our Members

Quality is our cornerstone. Every product, every treatment, every experience is crafted with care and designed to elevate your routine.

Our skilled aestheticians use the latest techniques to deliver glowing results, our massage therapists provide targeted relief to restore balance, and our stylists curate pieces you’ll adore for years to come. We’ve partnered with premium brands that prioritize both effectiveness and luxury. Whether you leave with radiant skin, a refreshed mindset, or a new wardrobe favorite, BASE is here to help you shine in your own unique way.

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Core Values

Our Team

We believe in empowering confidence through beauty and style.

We believe in creating personalized experiences that feel effortless.

We believe in delivering exceptional service that goes beyond expectations.

We believe in fostering authenticity and celebrating individuality.

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