Sandy Springs recently welcomed BASE, a unique experiential studio blending a fashion-forward retail store with skin treatments in a space designed for “everyday indulgence.”
BASE, created and founded by two local women, Eldar Karen and Stefani Silverman, who left their corporate careers in the aesthetic skincare and retail fashion industries, is a lifestyle venture that caters to the needs they recognized as essential in their own busy lives — fashionable wardrobe essentials and self-care through effective skin treatments. The concept rolls out into “when you cover your base with quality, you’re left feeling confident and ready for anything.”
BASE’s similar language is designed to simplify routines and elevate everyday living. The space encourages connection, confidence, and a little indulgence — all in one curated setting.”
Some of the most popular BASE brands are American Vintage, AMO Denim, DL1981, S Carter, and Perfect White Tee. They also have athleisure, denim, tops, sweaters, skirts, dresses, jackets and two jewelry brands: S. Carter Designs and Muscat Jerusalem. Apparel prices vary between the $100 to $350 range. Best sellers are denim and pieces that elevate the staples.
Karen noted, “We spent a lot of time curating our brands and selection so that you will see many brands that are new to the Atlanta market.”
Silverman explained, “BASE offers a refreshingly modern approach to self-care: expert facials, tension-melting massages, and curated fashion finds all under one stylish roof. We aim to cater to those who want to look and feel their best without sacrificing quality, community, or convenience. We believe beauty is confidence and that it can start with a fresh glow and the perfect capsule wardrobe.”
They want the “BASE space” to be warm, inspiring, and designed for customers to linger. Karen added, “Great style is about more than clothing — it’s about how it inspires confidence and elevates your look. At BASE, we curate pieces that effortlessly elevate your wardrobe, while pairing them with skincare treatments that bring out your most confident, glowing self.”
BASE highlights include:
• Expert-Led Skincare: From high-tech treatments like HydraFacial and Glo2Facial to signature techniques like caviar facials
• Massage and Wellness: Targeted massages to restore balance, relieve stress, and improve overall well-being
• Curated Fashion Retail: A rotating selection of elevated everyday pieces, accessories, and gifts sourced from emerging and established brands
• Membership Program: Exclusive perks, event invitations, retail discounts, and custom swag for loyal clients
• Community-Focused Events: Sip-and-shop evenings, skincare master classes, and trunk shows designed to bring the community together.
Hailing from Toledo, Ohio, Silverman, wife and mother of three, had a career in sales leadership with Geneo and formerly Hydrafacial and Allergan/SkinMedical. Karen grew up in the Main Line suburbs of Philadelphia. At one time, she was an educator. Married, she has four children, a dog, and five chickens.
It’s not too early to gear up for Chanukah with gift cards, seasonal gift boxes, fancy jewelry boxes, and overall elevated packaging that is used daily.
Note that full body massages are not yet on board — just facials that all include neck and decollete (French for “bare to the neck”), as a more European style providing a luxe experience coupled with science-based treatments.
BASE is closed on Mondays. They are open from 2 to 7 p.m. on Tuesday, 10 a.m. to 6 p.m., Wednesdays through Saturdays, and 2 to 7 pm on Tuesdays, and noon to 5 p.m. on Sundays.
With free easy parking out front, BASE is located directly across from Sandy Springs Kroger at 6070 Sandy Springs Circle. For more information, please call 770-430-3092